O2 Telecommunications

Introduction

The O2 advertisement campaign promotes the Three-for-Free deal, focusing on the GenZ and millennials who value sincere connections and experience selling events. Under this campaign, current customers are encouraged to refer two of their friends to join 02, with all three receiving benefits like a free month of phone services, a six-month streaming subscription, and a chance to win a trip to 02 Music Venue in London for additional events. This campaign aims to increase the company's sales numbers and the current customer base. This advertising campaign highlights comedy, storytelling, and integrity through the main characters, Scott and Oscar. These scripted ads work well in TickTock regarding storytelling and the audience's value for transparency and shared experiences. It engages the audience to connect with their community and local O2 stores.

Scott - Ryan V

Scott represents a leader of a collective effort, reinforcing the campaign's emphasis on community, shared experience, and mutual benefits. His army is his supportive fans and friends, who add another dimension to the campaign and bring collaboration and authenticity to it. This causes real customers to engage and participate in the advertising campaign.

Oscar - Jamie B

Oscar represents professionalism and patience, and he demonstrates the value of O2 services. He clarifies the details of the particular sales experience and the customers' expectations regarding the advertising campaign. He sells the benefits of the services and makes the offer accessible to the audience by being transparent and sincere.